Strategic communication in VUCA times

In a fast-paced environment, communication skills become more relevant. In fact, communication is the skill most valued by the job market (Deloitte, 2020).

Currently, people have little time to listen or pay attention to new ideas; for this reason, communicating effectively and in a short time is crucial. In the workplace, 90% of employers consider communication an indispensable skill (BusinessSolver, 2020).

OBJECTIVE:

• Generate high impact through short, inspiring, action-oriented messages based on the latest content marketing trends: the AIDA model, copywriting strategies, and storytelling tools.

INCLUDES:

• 6 micro-videos

• Self-managed workplace challenges

• Interactive online and downloadable materials

  
  

TOPIC:

TikTok